Walled gardens are jurisdictions that exercise control over behaviors. Facebook determines what constitutes acceptable speech. Apple determines what applications are fit for public consumption. Google determines who has access to your data exhaust. When we each accept their TOS, we effectively opt-in to their legal system, yielding to further arbitrage whenever their lawyers or marketing teams or data scientists change the writ again. Most of us don’t even read the fine print. And yet, as long as we’re within the garden, we’re bound by the laws.
The Internet of Things is much more than just a buzzword and it’s instructive to consider what it means for these digital jurisdictions. The walled gardens are pushing into physicality, where they’ll likely further encircle us with their control structures [and I’m trying to use the term “control” in the cybernetic sense but it’s hard not to see the political angle as well]. Platform owners will be able to govern not just in digital gardens but across the physical world. Wearables, embedded systems, and the emerging realm of machine perception/learning empower these gardens to grow across the landscape – watching, mediating, and correcting.
It’s not to say we’re headed for ruin (I’m too much of an optimist) but it raises important considerations when the devices we carry are registering us on innumerable invisible networks through which we pass, and those networks are analyzing us and provisioning our relationships to the digital and physical world and the many stakeholders focused on our behaviors. It’s not hard to imagine how geofencing becomes actual fencing, for example, revoking access based on whatever data transactions are happening between us and the many voices in the cloud. Soon enough, context and prediction will rise as the next wave of cybernetics, granting greater agency to the algorithms deputized on our behalf.
We typically want our applications to be smarter and to better assist us but these things take on very different characteristics when they begin to interpenetrate with the physical, beyond our direct reach. When they’re matched to machine vision and learning systems and robotics and actuators, and when they invite platform owners and stakeholders to encode laws and Terms of Service into the built environment, when they’re always-on in the background of our lives, watching – these are no longer applications that we invoke. They’re the fabric in which we live.
Of course, it will still be a battle of jurisdictions, of subsets and super-sets, of laws and contracts. And there will probably be algorithms whose sole task is to arbitrate between them all. But it’s an odd thought to imagine how the platform wars might engage with us and our market share when their gardens are growing in our cities.