Coherency in Contradiction is the main research project I’ve been working on as a Research Fellow at the Deloitte Center for the Edge as part of the 2013 Shift Index. It’s just been published at Deloitte University Press. The paper looks at a selection of seeming contradictions faced by people and organizations, and then re-frames them as mutual opportunities rather than mutually exclusive choices. The deeper agenda I have with this work is to push leaders to look past the binary, black & white world we are programmed to create and move to a more holistic, relativistic perspective. The second agenda is to educate people about complex adaptive systems in a way that’s meaningful to the average executive. These two agendas come together in one of the closing statements: “In a messy, complex world, it’s not just possible to walk within paradoxes—it’s necessary.”
This effort is not about yielding to the chaos and trusting that everything will work out. But in order to better anticipate and shape their direction, we should become more adept at understanding the rapidly changing ecosystems that increasingly drive markets. More systematic use of complexity modeling tools and scenario planning will help reveal patterns and identify where new opportunities are likely to emerge. Instead of trying to suppress randomness, we should cultivate environments that increase the potential for serendipity so that we can build new ecosystems and discover new ideas and practices. In certain cases, we may even be able to shape how broad arenas evolve, materially altering the probability of certain outcomes, rather than simply waiting to react to events as they occur. Shaping, however, is very different from controlling and requires a deep understanding of the forces that drive the evolution of complex systems.
Ultimately, a leading response to growing complexity might be to abandon certain management techniques of the past. Through embracing the flow within complexity, it is possible to develop simple rules for greater performance, innovation, and—importantly—adaption and alignment with the defining structures of nature.