I was driving through the Tenderloin the other night – one of the most socio-economically depressed areas of San Francisco. Across a long wall someone tagged “Occupy Wall Street” in big letters with a clean font and preceded by the Twitter “#” hashtag notation. It was a big, funky chorus bridging the grimy street with a shimmering virtuality beckoning from the other side.

A shiny enticement to both residents and passers-by, yet it instilled in me that there are some hard reasons why Occupy is still a bit pale, demographically. The Tenderloin is where people fall to the bottom of the American heap, struggling every day just to try and get by. I can’t speak to their cellphone use but I’m guessing most aren’t on Twitter.

In America, poverty & homelessness are specters stalking the nightmares of the middle class. The stigma is crushing and many studies show how hard it is to fall out of society and fail normative expectations, forced to walk as a ghost the rest of us don’t want to acknowledge. We’re all “temporarily embarrassed millionaires”, to quote Steinbeck, but most are scared to death we’ll wake up from the American Dream wearing dirty rags and begging for pittance.

Amidst the looming failure of governance and the siphoning of capital into the hands of elite gamers the system starts to reveal interesting and exploitable gaps. The gaps opening up between the ruling elite, the body politik, the business world, the towers of old-world power, global supply chains and international demand structures, and the organic messiness of the street lashing together its own ad hoc infrastructure, battening down against the hard approach of a faceless Winter. A lot of innovation happens in the gaps.

When a control system releases it’s organizational capacity, the system tends towards a period of turbulence. Turbulence can be thought of as a widening of constraints on energized systems, ie things start getting wonky & unusual. Institutions are challenged. Stability & confidence are shaken. Calcified bureaucracy cedes power to fast, open-source iterations. Hierarchies flatten, though riddled with super-empowered outliers, revealing design patterns more akin to fuzzy biology than the mechanized Taylorism of the Industrial Age. A mycelial hypermedia of distributed, tech-enabled, self-empowered collectives emerges. The landscape is shifting so quickly that even the rules of the game are being forced to adapt. And not in any particularly easy way, mind.

The United States government is failing to adapt or effectively shepherd its populace into the 21st century. Many western nations share a similar sentiment. They’re falling left & right to the slipperiness of the behavioral economy and to top-tier predators drawing capital out of weakened states and widening the gaps between people & power. Meanwhile, gangs & cartels and urban collectives (oh, and the estimated $10T – trillion! – informal economy) are all pulling the weave apart further and staking their territorial claims. The landscape is ragged and hungry and a bit unhinged. Many of us are growing nervous feeling the hot breath of the meathook future on the back of our necks.

“You will not hear me, you will not listen to me, so I will stand in your face and you will be forced to see me.”

Occupy Wall Street is an expression of this sweaty fear & creeping nihilism in a world that looks decidedly different than the one we were raised to expect. It’s an empowered disenfranchisement: the realization and acceptance that the American people no longer have a say in the conversation about our country. “You will not hear me, you will not listen to me, so I will stand in your face and you will be forced to see me.” This is what Occupy says. And it says it encamped in front of your hallowed institutions, deploying local food & health services, brewing ad hoc energy supplies, coordinating collective actions, surveilling the local PD and running mobile counter-ops, holding signs to the media cameras and managing international PR campaigns. This is a new model of power emerging across technologically-savvy collectives, economically detached on the ground but coordinated with well-healed and influential sympathizers among the extended technorati. You get amplification, charitable donations, shout-outs, drop-ins from mayoral candidates, and as-needed mobilization of supporters who still have to hold down their day jobs and take the kids to school. Of course, the PD knows all this & knows how to exploit mobile social media as well.

The Short Message Service (SMS) was implemented in 1992 and is now ubiquitous and coupled to an insanely sophisticated global supply chain. A large driver for cellphone adoption, these discrete packets of information passed almost immediately across non-local nodes have proven extremely powerful. With very lightweight protocols and minimal hardware demands, SMS is fast becoming one of our primary signalling pathways. Witness the simple observation that mobile-enabled teens are constantly texting, rarely speak on the phone, and disregard email almost entirely. More info, less work. Now make sure every one of the somewhat feral and vaguely radical protestors occupying the park across from your ridiculously powerful and possibly sociopathic local tax base, eg The Federal Reserve… make sure they all have SMS mobiles. And make sure all the other urban clans have them too so they can share updates & anticipation, coordinate a distributed response, propagate the sticky phrases and hashtags, and rapidly pass counter intelligence to every single global node. Oh, and there’s this thing called Twitter that will take your SMS and push it out to a broadcast subscriber list that’s being crawled by every journalist, intel org, and revolutionary sympathizer across the modern world.

Of course the NYPD is scared and twitchy. Of course the DHS is yelling at all jurisdictions to get this under control. The true sign of fear will be revealed if they send in the National Guard – a tacit admission that the police are more sympathetic to the protesters than the economic cartels. And if you wanna get really meathook, peep the vid of the armed, self-appointed border guards standing against the Arizona Police Department to defend Occupy. “Using our 2nd amendment rights to defend our 1st amendment rights” was the money quote from that one.

Pundits and old-century analysts can’t get past its slipperiness. It doesn’t look like how protests were supposed to look. It won’t fit into a neat soundbite or flashy statement of demands. This gets really annoying for a mainstream press corps empowered by semantic containment.

Occupy Wall Street is an exceptional sociocultural hack. Grabbing eyes & hearts, they’re making it OK to protest again in America. After 911 the normative pressure around dissent & protest shifted, making it very un-American to disagree with and or show criticism of The U S of A. Occupy is quickly becoming view-fodder for the mainstream media. Spin it any way you like but OWS is grabbing the spotlight globally. Expect the election cycle to raise it as a common talking point – a good reason Occupy can safely find heat indoors for the Winter, come back swinging in Spring. This normative shift allows the many many folks who aren’t yet willing or simply can’t come sleep in the streets to be active & connected sympathizers helping spread the word, defend the narrative, and get downtown at 2am on a Thursday to stand against an expected police action. Social media invites participation at all scales.

People talk of so-called “new models of work”. Remote specialists coming together around a shared task, doing the work with a minimum of resources, taking value, and collaborating with adjacent like-minded ad hoc clusters. All enabled by information technologies and responding to shifting economic realities. BTW, capital is leaving the West and moving eastward and into Africa. Brazil is doing OK as well, I hear. But these new models of work are the same 21st century design patterns iterated on by Anonymous, WikiLeaks, and the Mexican cartels (with varying degrees of flamboyant and or enigmatic leadership). Another eye-opening newsblip from the past week is word that Anonymous is going after Los Zetas cartel (or possibly not). Thing about the Zetas… they don’t just hang out in cyberspace. You don’t wanna be trolled by Zetas.

So yeah, DHS is nervous. They see all these small fires and worry that one will flame up into a real conflict, or that their ranks will be taken over by legitimate militants/gangs/cartels/etc… Meanwhile, China is quietly laughing at us, gently suggesting to the world that maybe Democracy isn’t really all that necessary for a decent house, a reliable job, and good prospects for your kids. It’s worth considering what this means for U.S. diplomacy and the project of Democracy.

The sympathy that boomers have with OWS is rooted in this emigration of prosperity away from our shores. They did fine, my generation is fighting to hang on, and the younger generation can’t get a job. Of course, the Boomers think OWS should be using the tried-and-true models of the 1960′s, not this crazy post-modern artwar stuff. But they lived in a very different world and, ironically, it’s the protest movement of the 60′s that hardened the economic jungle and trained it against the Left.

The front of the emerging cultural war is everywhere & nowhere.

Occupy is a new creature bred to adapt to a markedly different environment. It uses similar design patterns from Tahrir Square and Tehran. It’s the new hyperpolitics enabling virtualized ideologies & coordinated actions by distributed collectives. Like everything else being spread across the real & virtual, the front of the emerging cultural war is everywhere & nowhere. The focus now is on prosperity and equality but it’s tugging at the sweater threads of our entire industrialized economy, already well-frayed & tattered from the wear & tear of the new millenium. Occupy is a statement about failure & fear and a realization that the people who have been entrusted to keep it all together for us are no longer acting on our behalf.

It’s a scary place to find yourself, falling into the gaps. But there’s tremendous potential there as well. And it’s likely a manifestation of far deeper and longer evolutionary imperatives brought to bear on the aging and deprecated foundations of industrial civilization. We are due for a major upgrade. New features & workflows are direly needed, and please patch some of those nasty bugs we’ve been complaining about for centuries. It would be really nice if we could all get back to work helping the world get a little better, day by day.

[This article was picked up by Business Insider.]