Apple’s iPad Offers Salvation to Beleaguered Media Publishers

Questions remain, of course. They’ve already sold over a million units in pre-sale but will the price point hold enough momentum to herald the new age of digital content consumption? Fanboys and early adopters are not enough to sustain a publishing revolution. Apple will probably drop the entry level price in another year or so after it’s stacked up a solid catalog of content. Will the content be good enough to merit the costs? The Wall Street Journal thinks people will pay $17 a month for their service. I wonder if more news sites will follow the lead of the Wall Street Journal and start locking down their web content..? And how long until all the content houses push back and want to extend distribution to the next gen of iPad competitors? Well, it hasn’t been much of a problem for iTunes & the iPod so far. That ecosystem, with plenty of would-be competitors, has kept music publishers pretty happy in a time of otherwise dismal CD returns. Will Apple’s DRM solution be enough to stem the blood loss from file sharing? Face it kids, piracy is a problem for the industry. And face it, industry: your recycled, top-40, tent pole, hedge fund, bloated, over-managed content production models are done. Get used to the long tail of compelling new media niche content that costs half as much as it used to.

Whatever you think about Apple, however much you hate them for being so good at manipulating the public narrative in their favor, however much you detest-and-secretly-admire their obsessive design principles, their ability to dismiss seemingly obvious functionality, their iron-fisted distribution mamagement, and their cavalier “we don’t really worry about the business side” attitude towards their shareholders… Whatever. Apple has lined up pretty much the entire content industry, pointed them at a new playground, and guaranteed them a financial return on their efforts. Will it be enough to save their business in the face of the democratized world of free user content? The industry will abide and do it’s best to make compelling new content that’s only available on this very compelling new device.

[For a much more user-centered take, see Cory Doctorow's impassioned piece, Why I Won't Buy an iPad and Think You Shouldn't Either. Also see Joel Johnson's similarly impassioned counterpoint.]

[Andrew Keen summed it up nicely in this tweet: "my prediction: iPad will formalize chasm between Apple's high-end paid content model & Google's low-end free model. Adieu to mass media."]

[Quinn Norton discusses the Elephant in the room: the iPad is simply too expensive for most people.]

[Investor Howard Lindzon shows off the NASDAQ app w/ StockTwits support. Lovely UI!]

[Round-up of media brands currently on the iPad.]

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1 comment on this post.
  1. Marshall Kirkpatrick:

    Good coverage and thoughts.

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