These are my brief (and very rough) notes from 5 minutes ago summarizing some guidelines I feel are critical for application & service development:
The cloud is everywhere.
Applications grab eyes.
Mobile/desktop/cloud – Don’t draw partitions.
Seek integrations across platforms.
Scale services by UI. Eg editing photos on a mobile is not appropriate but capturing images and uploading them to a workspace is.
Provide ubiquitous workspaces.
Communicate, Collaborate, Create, Share