Gartner to Virtual World Biz: Thanks for Taking it for the Team

No time to comment on this one, but do note the conflicting results of this Gartner report on the success (or lack thereof) of virtual world businesses:

The vast majority of virtual world projects launched by businesses fail within 18 months, but the impact of the collaboration technology on organizations could eventually be as big as the Internet, a market research firm said this week.

Fully 90% of business forays into virtual worlds fail because organizations focus on the technology rather than on understanding the needs of the employees using it, Gartner said.