QR Code US Pilot in San Francisco

QR Code is a a UPC-like image code very popular in Japanese cities. Codes are in magazines, on fliers, on storefronts, and on products. When a person takes a picture of the QR Code with their cellphone the code is parsed for an url embed which launches the mobile web browser that takes the user to a website. Now, QR Codes will be tested in San Francisco in the first US pilot program.

“More than 500 restaurants, shops and businesses reviewed by Citysearch are placing printed bar codes in their windows. People who have special software from Scanbuy Inc. loaded on their cell phones can simply take a picture of the code and their phone’s Internet browser will immediately take them to the restaurant’s corresponding Citysearch page.”

This is an interesting step towards smart objects where things begin to have their own websites. I suspect this is just a step along the way towards using an embedded RFID-type chip that will transmit stored information to mobiles while users pass by the tags. I can imagine a time when all consumables and media contain an alter-profile of data and cloud-aware links and can communicate these to each-other, to users/consumers, and to supply-chains…

Post a comment

You may use the following HTML:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>