the mind reels

So here is the entire install pathway for your new plugin, as uncovered by your intrepid adventurer who has yet not been able to successfully download and install his $300 software.

1) insert CD and run “installer”
2) enter Serial # and email
3) installer queries hardware (—, in this case) for Authentification id
4) install then goes to the web and sends this data to the host, or some subsidiary handler
5) server then sends an email to your entered addy with a link to download the file
6) from email go to server and download the file
7) drag app pkg into applications folder
8) Launch
9) in app UI, enter activation code and wait for server handshake
10) run your new $300 application happy in the knowledge that your software provider no longer thinks you’re a dirty rotten criminal.

Note the many potential points of failure and multiple questionably-secure web connections. And I still don’t have any usable software. Now they can bear the cost of my tech support phone call, and emails, and blogging, etc…

Again, I really like their stuff but this is just ridiculous. Professionals pay for software. Kids and criminals pirate. And kids often end up becoming professionals who buy your software because they pirated it when they were in school.

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